Appearance
1939Year movement analyzed from 4 angles including pub opinion poll, Natl Advertisers Assn conv DEVELOPMENTS OF THE DAY IN TRADE AND INDUSTRIAL MARKETS
URGES ADVERTISERS BOW TO CONSUMERS W.T. Nardin Tells Hot Springs Session Movement Seeks More Facts in Copy POLL FINDS PUBLIC WRONG Some 72% of Group of 5,000 Believe Ads Increase Unit Cost of Products
1949Year M Harper on ad problems in buyer's market
urges advertisers use 5% of budget for research, s, Ohio State Univ ad conf CALLS AD PROBLEMS SAME AS IN ANY FIELD
1937Year S on ad educ, Assn of Ad Men Advertising News and Notes
Urges Advertising Education
1954Year Wagner seen ready to drop extension plan
urges advisers suggest substitutes; Estimate Bd exec session shows distaste for extension; Adm seen weighing $60-a-yr overnight parking tax for $25-30-million yrly yield and a smaller measure; Gerosa, Beame score McGovern, seen closing door to serious study of reserve issue Mayor Ready to Abandon His Sales Tax on Services; Threat of Businesses to Leave the City Impels Seeking Other Levies, Such as Charge for Overnight Parking MAYOR GIVING UP WIDER SALES TAX
1948Year E Osborne urges nursery schools cooperate with parents, s, Nursery Educ Assn
urges advisory parents councils; Dr R Andrus denies untrained mothers can teach classes UNITY OF PARENTS AND SCHOOL URGED; Columbia Aide Asserts Experts Too Often Deepen Feelings of Inadequacy in Mothers
1934Year G M Hubbard declares it necessary to avert suicidal legis
urges advtg of educ nature BANKS' ADVERTISING CALLED A NEED NOW; G. M. Hubbard in Boston Says It Will Head Off 'Suicidal Legislation.'